Case study
Fetch is a vibrant, 90s-inspired brand of organic dog treats rooted in the joy of play and the deep bond between dogs and their humans. Rooted in nostalgia, Fetch combines wholesome, organic ingredients with a playful aesthetic that evokes the carefree days of childhood adventures spent outdoors.
Process
Creative Process
I was inspired by my own dogs, who were found in front of my house and became the heart of the brand. Stuck for inspiration, I looked at them and realized they were the perfect muses, with every illustration in the brand reflecting their unique personalities.
Shout out to my Bono, Bobo, Sushi and Enzo
You're all the GOAT, OGs, Lil trouble makers - whom I'm obsessed with!
Work
My favorite part of the project is the nostalgic campaign, designed to make people reminisce about the carefree days spent outside with their beloved pets. Fetch isn’t just about treats—it’s about fueling those joyful moments naturally, while celebrating the love and connection we share with our dogs.
