Case study
Winner Winner is a food charity brand that respects and empowers the resilient and proud community through nourishment, and education.
Process
Tha Name
The design process for Winner Winner began with the core values of empowerment, resilience, and collaboration. The repetitive words in the logo act as an affirmation, emphasizing that seeking help is not a sign of weakness, but a starting point for building strength and becoming the best version of oneself. This reflective repetition symbolizes the journey of growth, where internal acceptance and learning lead to outward transformation and success.
The Logo
The logo’s mirrored concept reinforces the idea that winning starts within, projecting positivity and hope outward into the community. This thoughtful design communicates the charity’s mission of providing both nourishment and the tools for lasting change.
Work
A space where we celebrate resilience through communing over warm and hearty meals.
